shuang cai
email me
SPAMtember Show Design at All Street NYC
2023
Graphic Deisgn, Physical Design, Copy Writing
Read Show Copy Content
SPAMtember reflects the richness of SPAM as a cultural element. Redefining the normative interpretations of its usefulness and conventionality, 19 participating artists have transformed SPAM in the realm of creativity, expression, and meaning-making. From imaginative remakes of the iconic SPAM can transformed into a SPAM lamp using both the can and the meat, these artists have explored the theme in innovative and unexpected ways.
Read more on Hudson Weekly
Complementing the exhibition is an accompanying catalog meticulously designed to serve as both a summary and a map for the show space. Every detail, from layout to copywriting, is thoughtfully crafted to guide viewers through the immersive world of SPAMtember, providing insights into each artist's creative process and offering a deeper understanding of the themes explored within the exhibition.
Each participating artist is assigned a distinct ID, encapsulating their individuality and providing a direct link to their social media profiles and online portfolios. Utilizing NFC technology, viewers can simply tap their smartphones on the artist's ID to access a wealth of additional content, including behind-the-scenes insights, artist statements, and exclusive interviews.
This interactive experience not only enhances the exhibition's accessibility but also fosters meaningful connections between artists and audiences. By bridging the gap between physical and digital spaces, the Artist ID Initiative empowers emerging talents to reach a wider audience and establish meaningful connections within the artistic community.
copyright is overrated, please don’t let me regret saying this tho. -- shuang 2023