shuang cai




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LATITUDE Gallery -- Brand Guidlines


2020

Physical Design, Graphic Design, Web Design

/ Introduction

LATITUDE Gallery New York emerges as a beacon of contemporary artistry, dedicated to championing emerging Asian diaspora artists. With a mission to foster a diverse artistic community and amplify visionary voices, our brand guidelines embody our commitment to innovation and inclusivity in the art world.

/ Monthly Programming Posters and Copywriting

Each monthly programming poster is a testament to our unwavering commitment to artistic excellence. Through captivating design and evocative copywriting, we invite audiences to delve into the visionary works of emerging artists from the Asian diaspora, fostering a dialogue that transcends borders and boundaries.
/ Physical Experience Design

Every aspect of the visitor experience is carefully orchestrated to evoke emotion and spark inspiration. From the layout of the gallery space to the lighting and ambiance, even for details like window vinyls and wall text preperation, the experience design at LATITUDE aims to create immersive environments that invite exploration and contemplation, leaving a lasting impression on visitors long after they've left our doors.

/ Web Design and Copywriting

The website stands as a digital gateway to the heart of LATITUDE Gallery, inviting visitors to explore our curated collection of cutting-edge artworks. With bespoke design elements and compelling copywriting, we create an immersive online experience that mirrors the vibrancy of our physical space in Manhattan's historic Chinatown neighborhood.






copyright is overrated, please don’t let me regret saying this tho. -- shuang 2023